It won't affect Google ads if they're loaded in native apps, but what's keeping Apple from ousting Google ads from their platform entirely? iOS doesn't have a monopoly on mobile, so Google would have no recourse if Apple decided that all new apps must use iAd rather than AdMob. App developers wouldn't care, advertisers wouldn't care, and users definitely wouldn't care.
Some developers may care. I'm not saying they should or shouldn't do that, I'm just saying that while this can be used to prevent GA tracking via web ads it isn't an out-and-out attack on googles ad network
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It won't affect Google ads if they're loaded in native apps, but what's keeping Apple from ousting Google ads from their platform entirely? iOS doesn't have a monopoly on mobile, so Google would have no recourse if Apple decided that all new apps must use iAd rather than AdMob. App developers wouldn't care, advertisers wouldn't care, and users definitely wouldn't care.
Some developers may care. I'm not saying they should or shouldn't do that, I'm just saying that while this can be used to prevent GA tracking via web ads it isn't an out-and-out attack on googles ad network