I had never heard of Zenefits but I've read the articles that have come across HN thus far. From the standpoint of a non-customer they come across as more consumed with proving a point than just proving they are better.
With all the attention why not try and turn the message into a positive one (highlight what you do and why it's better).
A positive message would give people who don't know you a reason to check you out and your existing customers confidence that you are competent to overcome the current situation.
Right now it feels like they are just trying to justify why they failed... even if the succeed in blaming ADP they still fail.
I think the whole thing stinks from both sides. Zenefits' blog post does seem to walk the narrow line between informing their customers and defaming ADP. Meanwhile, ADP files a defamation lawsuit then turns right around and releases their competing platform, which could damage their case (to my non-lawyer mind, so I could be completely off base there).
I can see merit in both parties' cases against the the other, but I can see a ton of shenanigans on both their parts as well.
Comments
I had never heard of Zenefits but I've read the articles that have come across HN thus far. From the standpoint of a non-customer they come across as more consumed with proving a point than just proving they are better.
I think they ought to adjust their strategy.
[deleted]
With all the attention why not try and turn the message into a positive one (highlight what you do and why it's better).
A positive message would give people who don't know you a reason to check you out and your existing customers confidence that you are competent to overcome the current situation.
Right now it feels like they are just trying to justify why they failed... even if the succeed in blaming ADP they still fail.
I think the whole thing stinks from both sides. Zenefits' blog post does seem to walk the narrow line between informing their customers and defaming ADP. Meanwhile, ADP files a defamation lawsuit then turns right around and releases their competing platform, which could damage their case (to my non-lawyer mind, so I could be completely off base there).
I can see merit in both parties' cases against the the other, but I can see a ton of shenanigans on both their parts as well.