I think this confuses causality to an extent. Aesthetic design has to be a natural extension of the underlying product.
A beautiful website for Porsche/Apple/Stripe and other highly-regarded products inspire confidence.
Apply this same design to Dell's website and people won't take it seriously.
In my recollection, Stripe's focus on aesthetic design didn't begin until the core problem of simple credit card processing for developers had been solved. Once they gained trust with their customers as a brilliantly-engineered product, beautifully-designed UI's followed.
Comments
I think this confuses causality to an extent. Aesthetic design has to be a natural extension of the underlying product.
A beautiful website for Porsche/Apple/Stripe and other highly-regarded products inspire confidence.
Apply this same design to Dell's website and people won't take it seriously.
In my recollection, Stripe's focus on aesthetic design didn't begin until the core problem of simple credit card processing for developers had been solved. Once they gained trust with their customers as a brilliantly-engineered product, beautifully-designed UI's followed.