Because I don't use iOS and changes to the web dashboard are guaranteed to be available immediately on my phone, not after they get around to updating the mobile app and getting the app approved.
Because you may not easily convert all users to download your native app(s) across various app stores. Mobile Web can address the LCD, regardless of device (assuming your users have phones with browsers).
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Serious question: If they have fully functional native apps why do they need a fully responsive mobile web client?
Because I don't use iOS and changes to the web dashboard are guaranteed to be available immediately on my phone, not after they get around to updating the mobile app and getting the app approved.
Because you may not easily convert all users to download your native app(s) across various app stores. Mobile Web can address the LCD, regardless of device (assuming your users have phones with browsers).