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Google cards are getting interesting. Is this the new target for SEOers to aim for, to get their site feature as one of the cards?

I still don't know exactly what swiping a card on Google Now means.

Sometimes I want to swipe a card because I've already read that article, sometimes I want to swipe it because I have no interest in seeing that article/specific webpage.

We need filters for Google Now, excluding some sites, having favorite sites. I'd love to get ycombinator news through Google Now and have it learn which stories interest me the most.

Card aside, the first search result is a little disturbing.

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