First, you have the nicely designed part of your site sitting in the background, and your main section enclosed within a box, which separates it from the rest of the site as if it's disconnected content, and making it look like a huge ad placed in the middle of your site.
Second, building off of the first reason, your design is discontinuous. You have nice web 2.0-ish designs with the logo and the pinstripes in the background, but your foreground content is a white box with text of various colors and sizes, versus designed boxes that section the site, text that is styled well (like the seekler logo), and an overall design that promotes unity.
Suggestions: take your content out of that box and mesh it with the background in general. Take the login/create an account/search bar and place it in the upper right. Make the pinstripe background permeate throughout your main content and vice versa. I almost expect an 'X' in the top right of that box that would let me 'Close this box,' like many ads I have seen.
Comments
I'll tell you why it looks spammy.
First, you have the nicely designed part of your site sitting in the background, and your main section enclosed within a box, which separates it from the rest of the site as if it's disconnected content, and making it look like a huge ad placed in the middle of your site.
Second, building off of the first reason, your design is discontinuous. You have nice web 2.0-ish designs with the logo and the pinstripes in the background, but your foreground content is a white box with text of various colors and sizes, versus designed boxes that section the site, text that is styled well (like the seekler logo), and an overall design that promotes unity.
Suggestions: take your content out of that box and mesh it with the background in general. Take the login/create an account/search bar and place it in the upper right. Make the pinstripe background permeate throughout your main content and vice versa. I almost expect an 'X' in the top right of that box that would let me 'Close this box,' like many ads I have seen.