I see your point and I disagree. I believe that only a very small fraction of people buy the iPhone as a gadget but because you must have it, because it looks sexy and it "just works".

My point? The original author I believe didn't make so much of a mistake because he took well into account what the watch thing represents but still that it failed its target market.

Or, in other words, no one is going to wear a really good looking, really expensive mechanical watch that doesn't run.