A company called "Casady & Greene" actually created iTunes. It was called SoundJam MP and it was pretty cool. Then Apple bought it and turned it into iTunes. (Just SoundJam and the employees who worked on it, not C&G as a whole. C&G declared bankruptcy, and then Apple hired some of their remaining employees if not all.)
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No, the iPod was in development outside of Apple but Fadell had trouble getting investment.
But was Fadell going to create itunes, and run a brilliant marketing campaign to persuade people to pay 10x as much as an MP3 player from Walmart?
Apple's (and Steve's) genius was to sell them to people who didn't know or care what MP3, gB or bitrates meant.
A company called "Casady & Greene" actually created iTunes. It was called SoundJam MP and it was pretty cool. Then Apple bought it and turned it into iTunes. (Just SoundJam and the employees who worked on it, not C&G as a whole. C&G declared bankruptcy, and then Apple hired some of their remaining employees if not all.)