Advertisers will also opt-in to using it as a way of differentiating their Ad from competitors.
Google and Advertisers have figured out that constant small changes to search Ads prevent "PPC Blindness" and every new extension gives a temporary incremental lift in regular ad clicks.
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Advertisers will also opt-in to using it as a way of differentiating their Ad from competitors.
Google and Advertisers have figured out that constant small changes to search Ads prevent "PPC Blindness" and every new extension gives a temporary incremental lift in regular ad clicks.
Exactly, just the the click-to-call and other ad extensions. If the CAC goes down small to mid-size retailers won't care.