Does it not at least have the added benefit of giving them the metric of "kept reading article till page 3, then left". Even if they just infer that there was something wrong with page 3, rather than the user getting peeved-off that they have to keep paging to read the rest of the story.
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Here's the one-page article - http://www.forbes.com/sites/parmyolson/2015/05/27/improbable...
Splitting this article into 5 pages to increase page views is really sad & completely unneeded.
Does it not at least have the added benefit of giving them the metric of "kept reading article till page 3, then left". Even if they just infer that there was something wrong with page 3, rather than the user getting peeved-off that they have to keep paging to read the rest of the story.
periodically sending the scroll position to the server is a much better alternative