Bingo. Access to stats and a "verified" marker would be huge for businesses.
I just hope they don't have "levels" of paid accounts based on followers for example. A single $20-$50 per year would make sense to me. But I imagine whichever route they choose, and no matter what cost, they'll sell anyway.
I'm just thinking that for any larger company (think Fortune 500), $20-$25 would be a rounding error. I bet they'll charge their premium accounts significantly more ($hundreds at least). Their "analytics" would have to be pretty kick ass though for any company to take the next step and pay for the service.
I think the key part of it is the "verified" part of the deal.
They could provide a single PHP+ImageMagick bar chart and if the "analytics" shaved 15 minutes a week off some marcom person's workload, it would be worth thousands of dollars.
I totally agree with you. I think Twitter is basing the pricing decision off avoiding blowback from charging $1,000 a month from the people who will under no circumstances pay Twitter so much as $2 a month.
Exactly. There's no reason why the paid twitter business accounts should be priced at the $20/mo. level. Maybe for verification alone that makes sense, but twitter could easily charge $100/mo. or more.
For Dell with $60B in revenue, $50/year would be 0.000000083 % of annual revenue. You cannot call it a "rounding error". You need to invent a new term to describe the negligibility of that fraction.
Huh?! I used to pay Yahoo Mail ~$20/year just so that I dint have to see banner ads on the right hand side (This was before GMail became my primary email).
For the value that Twitter Business Accounts will provide to businesses, a basic fee of hundred of dollars per month sounds reasonable, and then added features could cost extra. I know I would pay if I were a Dell or a JetBlue.
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Bingo. Access to stats and a "verified" marker would be huge for businesses.
I just hope they don't have "levels" of paid accounts based on followers for example. A single $20-$50 per year would make sense to me. But I imagine whichever route they choose, and no matter what cost, they'll sell anyway.
I'm just thinking that for any larger company (think Fortune 500), $20-$25 would be a rounding error. I bet they'll charge their premium accounts significantly more ($hundreds at least). Their "analytics" would have to be pretty kick ass though for any company to take the next step and pay for the service.
I think the key part of it is the "verified" part of the deal.
They could provide a single PHP+ImageMagick bar chart and if the "analytics" shaved 15 minutes a week off some marcom person's workload, it would be worth thousands of dollars.
#1 rule of startup pricing: CHARGE MORE.
I totally agree with you. I think Twitter is basing the pricing decision off avoiding blowback from charging $1,000 a month from the people who will under no circumstances pay Twitter so much as $2 a month.
My first thought is that pricing should based on the number of followers;
0 - 999= $9/mo 1k-10k = $29/mo 10-20k = $39/mo 21-30k = $49/mo 31k-50k = $59/mo 51k-100k = $79/mo 100.01k-300k = $129/mo 300.01k-1mm = $259/mo
<i>"#1 rule of startup pricing: CHARGE MORE."</i>
Exactly. There's no reason why the paid twitter business accounts should be priced at the $20/mo. level. Maybe for verification alone that makes sense, but twitter could easily charge $100/mo. or more.
For Dell with $60B in revenue, $50/year would be 0.000000083 % of annual revenue. You cannot call it a "rounding error". You need to invent a new term to describe the negligibility of that fraction.
Huh?! I used to pay Yahoo Mail ~$20/year just so that I dint have to see banner ads on the right hand side (This was before GMail became my primary email).
For the value that Twitter Business Accounts will provide to businesses, a basic fee of hundred of dollars per month sounds reasonable, and then added features could cost extra. I know I would pay if I were a Dell or a JetBlue.