I have a couple of concerns with this article, however, I do generally agree with most of the author's thoughts.
1. Title is deceptive, it should have been labeled 'Deceptive Pricing Scam' or 'A need for better product reviews' and not 'E-commerce Scam'. It's a blank statement with no meaning. Almost every website in the electronic shopping sphere offers orders of magnitude better than the brick & mortar alternative, which is zero, with regard to reviews. Additionally, this sort of price problem exists in both traditional retail and online shopping. How is the problem specific to online shopping?
2. Saying that Amazon returns 24,000 hits for Canon Digital Camera as a problem is like saying Google returns 12,400,000 for the same search (which it does). Search is evolving in all areas, not just e-commerce.
3. I'm going to assume that the statement 'no innovation has been made since the 90s' was in specific reference to product review/consumer option entitlement. Leaps and bounds of improvement have been made to user interface, credit card security, guided navigation, payment options, search (believe it or not), scalability, advanced marketing, etc.
Comments
I have a couple of concerns with this article, however, I do generally agree with most of the author's thoughts.
1. Title is deceptive, it should have been labeled 'Deceptive Pricing Scam' or 'A need for better product reviews' and not 'E-commerce Scam'. It's a blank statement with no meaning. Almost every website in the electronic shopping sphere offers orders of magnitude better than the brick & mortar alternative, which is zero, with regard to reviews. Additionally, this sort of price problem exists in both traditional retail and online shopping. How is the problem specific to online shopping?
2. Saying that Amazon returns 24,000 hits for Canon Digital Camera as a problem is like saying Google returns 12,400,000 for the same search (which it does). Search is evolving in all areas, not just e-commerce.
3. I'm going to assume that the statement 'no innovation has been made since the 90s' was in specific reference to product review/consumer option entitlement. Leaps and bounds of improvement have been made to user interface, credit card security, guided navigation, payment options, search (believe it or not), scalability, advanced marketing, etc.