Also to say that "the better your QA the more money you'll make" is a very strong position to take, even in your industry.
It is a bit strong, isn't it? I felt that to caveat it might detract from the effectiveness of the point. There does come a point where the software is effectively flawless from the customer's point of view, and doing anything to improve it (including more/better QA) from there doesn't make any more money. But if you reach that point, you know :)
More than that, better QA or better software doesn't actually make you money. As in, you can't make your software twice as good and make twice as much money. It's a lot more nuanced and much more indirect than that.
So certainly you can say "investing X QA hours per month should help reduce customer incidents by 50%, which will reduce churn rate by 30%, increasing MRR by 100% over 1 year, given current churn rates". Or whatever other metrics affect your actual revenue.
Overall, you need to draw a much stronger connection between QA and money, esp if you want to claim a continuous function between them.
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Also to say that "the better your QA the more money you'll make" is a very strong position to take, even in your industry.
It is a bit strong, isn't it? I felt that to caveat it might detract from the effectiveness of the point. There does come a point where the software is effectively flawless from the customer's point of view, and doing anything to improve it (including more/better QA) from there doesn't make any more money. But if you reach that point, you know :)
More than that, better QA or better software doesn't actually make you money. As in, you can't make your software twice as good and make twice as much money. It's a lot more nuanced and much more indirect than that.
So certainly you can say "investing X QA hours per month should help reduce customer incidents by 50%, which will reduce churn rate by 30%, increasing MRR by 100% over 1 year, given current churn rates". Or whatever other metrics affect your actual revenue.
Overall, you need to draw a much stronger connection between QA and money, esp if you want to claim a continuous function between them.