> Clients who push hard for zero dollar pricing don't value the relationship. Long term B2B relationships are built around mutual success and the value of working with the same people on future projects.

> Essentially no matter how much they pay a big IT service your client won't get what they really want. That's why they've contacted you.

As someone who runs ( _is trying to run_ might be more appropriate) a small practice with enterprise clients, I just want to say to other readers that this advice is absolute gold.