Apple still collects data on you. Google knows what sites you browse on the Web and what Web sites you search for. Apple knows what apps you search for in the App Store and what you buy in the store, and probably usage statistics. At some point, if not already, that data will be used to profile you and generate revenue maximizing suggestions of goods and services to buy in the App Store.
My search queries start with Siri and end in Safari
Apple knows my web browsing behavior because Safari is my default mobile browser app syncing my history, reading list and bookmarks with desktop Safari.
Apple knows where I work, live and my travels via Apple Maps and Passbook
Apple knows a few of my purchases via ApplePay both in the real world transactions and via ApplePay in apps.
I used MobileMe mail before switching to GMail and have considered switching to iCloud mail.
Apple knows a lot more interesting things about me than Google.
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Google's businessmodel is based on mining and "selling" your data (you are not the customer).
Apple's businessmodel is based on selling real products.
Apple still collects data on you. Google knows what sites you browse on the Web and what Web sites you search for. Apple knows what apps you search for in the App Store and what you buy in the store, and probably usage statistics. At some point, if not already, that data will be used to profile you and generate revenue maximizing suggestions of goods and services to buy in the App Store.
You're completely missing the point.
Google makes 90% of their revenue from advertising.
Apple makes <5% of their revenue from App Store sales.
So you're ok with your data being collected, as long as they don't make money of it?
Sorry, but I hope you agree that one's web browsing behavior is a gazillion times more interesting than one's app-usage behavior.
My search queries start with Siri and end in Safari
Apple knows my web browsing behavior because Safari is my default mobile browser app syncing my history, reading list and bookmarks with desktop Safari.
Apple knows where I work, live and my travels via Apple Maps and Passbook
Apple knows a few of my purchases via ApplePay both in the real world transactions and via ApplePay in apps.
I used MobileMe mail before switching to GMail and have considered switching to iCloud mail.
Apple knows a lot more interesting things about me than Google.