To all the skeptics about MBTI: isn't it weird that the best copywriters out there study and apply MBTI in their work?
People who write sales letters that are mailed a few million times, or who write copy for the 30 minute infomercials - use MBTI constantly. Before writing down a single word, they do research:
Step 1: Which MBTI profile dominates this particular products usage? (For HN - it would be NT)
Step 2: What do these people look for - to make a decision?
Step 3: How do we give this information to them?
When millions of dollars are spent on persuasion, people bet on writing for specific MBTI profiles - and not for the general audience. They realize that MBTI is not perfect. But it is a good framework none the less.
Its like being left handed or right handed. Being left handed doesn't mean you won't use your right hand at all. It just means that you prefer using your left hand for most tasks. And so it is with MBTI. Finding your specific type doesn't mean you don't have other types in you. It just means that you prefer one type over 15 others for most things. And it would be smart of me to focus on that one type to persuade you.
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To all the skeptics about MBTI: isn't it weird that the best copywriters out there study and apply MBTI in their work?
People who write sales letters that are mailed a few million times, or who write copy for the 30 minute infomercials - use MBTI constantly. Before writing down a single word, they do research:
Step 1: Which MBTI profile dominates this particular products usage? (For HN - it would be NT)
Step 2: What do these people look for - to make a decision?
Step 3: How do we give this information to them?
When millions of dollars are spent on persuasion, people bet on writing for specific MBTI profiles - and not for the general audience. They realize that MBTI is not perfect. But it is a good framework none the less.
Its like being left handed or right handed. Being left handed doesn't mean you won't use your right hand at all. It just means that you prefer using your left hand for most tasks. And so it is with MBTI. Finding your specific type doesn't mean you don't have other types in you. It just means that you prefer one type over 15 others for most things. And it would be smart of me to focus on that one type to persuade you.