It could be, but given the relative opacity of AdWords, it's hard to know for sure. If Google just said what the problem was clearly and give him a chance to fix it, he just might.
Except his intent seems to be to put up the minimum amount of content allowed and make money off of ads. For example, when poking around his site, I confused ads with site navigation. His other ads are also not distinguished from the rest of the site's content - seemingly to trick people into clicking them.
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It could be, but given the relative opacity of AdWords, it's hard to know for sure. If Google just said what the problem was clearly and give him a chance to fix it, he just might.
Except his intent seems to be to put up the minimum amount of content allowed and make money off of ads. For example, when poking around his site, I confused ads with site navigation. His other ads are also not distinguished from the rest of the site's content - seemingly to trick people into clicking them.
Maybe that's what the problem was, but the refusal from Google is very vague. He has no way to verify and correct problems.
It also gets more confusing when one can find so many sites that are far worse, consistently getting top spots for apparently no reason.
The refusal is vague because if they were specific, people would find ways to follow the letter but the spirit of the regulations.