There are some categories of ads that pay extremely high rates. Real estate and rental properties in high demand areas are among those categories.
Basically, the guy builds spam sites devoted to categories that he has found to provide high ad rates. He brings in as much qualified traffic as he can via lower price keywords and SEO, and then bombards them with those high rate ads. He is attempting to arbitrage the lack of knowledge the advertisers have of what keywords people are searching for, and their ability to garner traffic.
It's not a particularly high paying business on the scale of one site...but he builds many such sites, and then focus on the ones that pay. If you read up on SEO forums and such, this is incredibly common. It's what people with very low skills, a lot of free time, and a strong desire to "beat the system", do when they want to have an "Internet business". They provide no, or negative value, and make a few bucks a day per site.
If Google didn't have their very own version of this business (Google Syndication is a network of similar spam sites operated by Google), he'd probably get away with it. But, I guess Google doesn't want to share the profits.
That is the best explanation of the system that I have heard yet. I'll just add one thing. For many of such sites the content is scraped automatically from other site's feeds.
In that case it is even more borderline illegal. I'm not sure if that is what he did with his travel site, but if that is the case he has no business complaining about being banned.
Comments
There are some categories of ads that pay extremely high rates. Real estate and rental properties in high demand areas are among those categories.
Basically, the guy builds spam sites devoted to categories that he has found to provide high ad rates. He brings in as much qualified traffic as he can via lower price keywords and SEO, and then bombards them with those high rate ads. He is attempting to arbitrage the lack of knowledge the advertisers have of what keywords people are searching for, and their ability to garner traffic.
It's not a particularly high paying business on the scale of one site...but he builds many such sites, and then focus on the ones that pay. If you read up on SEO forums and such, this is incredibly common. It's what people with very low skills, a lot of free time, and a strong desire to "beat the system", do when they want to have an "Internet business". They provide no, or negative value, and make a few bucks a day per site.
If Google didn't have their very own version of this business (Google Syndication is a network of similar spam sites operated by Google), he'd probably get away with it. But, I guess Google doesn't want to share the profits.
That is the best explanation of the system that I have heard yet. I'll just add one thing. For many of such sites the content is scraped automatically from other site's feeds.
In that case it is even more borderline illegal. I'm not sure if that is what he did with his travel site, but if that is the case he has no business complaining about being banned.