What then is the purpose of making such a press event out of it? It's clearly them promoting their brand by jumping onto the fairness bandwagon. That doesn't mean the CEO doesn't actually believe in it - he probably does - but it means that they wanted to do it in a way that makes a spectacle out of it.
As others have pointed out though, all it's doing is moving up the skillset requirements of people they hire in the future. So while it helps the few people who are already on-board by getting a raise (which is great by itself), it likely wont help an entry level person who now won't be hired in at 70k.
Why on earth would a janitor position 'move up in skillset requirements'? That's speculation that I don't see supported, and can't quite imagine how it would work.
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If the effect is that
1. he'll actually take $50,000/year in direct salary, and
2. that all of the call center etc. employees got bumped up to $50k/year immediately, and
3. that, as the article states, it indicates cutting profit from 2MM to 500K,
I don't know that I'd call it a publicity stunt.
What then is the purpose of making such a press event out of it? It's clearly them promoting their brand by jumping onto the fairness bandwagon. That doesn't mean the CEO doesn't actually believe in it - he probably does - but it means that they wanted to do it in a way that makes a spectacle out of it.
As others have pointed out though, all it's doing is moving up the skillset requirements of people they hire in the future. So while it helps the few people who are already on-board by getting a raise (which is great by itself), it likely wont help an entry level person who now won't be hired in at 70k.
Why on earth would a janitor position 'move up in skillset requirements'? That's speculation that I don't see supported, and can't quite imagine how it would work.
I don't understand - he's giving up salary (not profit), so why does profit change at all?
Only part of the total cash needed to make the raises will come from his salary; the other 1.5MM, apparently, will come from profits.