Bumping a salary is an ongoing expense and commitment, and it has several serious long-term consequences. You can buy 900k in publicity outright and be done or 900k in publicity by bumping salaries and have an ongoing commitment with very substantial HR and tax implications. They'd have to extract a lot more publicity than they could've gotten by paying a PR firm a million dollars to make it worthwhile. I doubt that's happened.
well, for a storry, covered in times, buzzfeed, cnn, herald, huffingtonpost, vox.. countles other, and even on the christianpost, i guess its not that surprising.
Comments
Given this is the fourth time I have seen this on the front page I think it must be worth it for the free advertising alone.
If it's genuine, then it's working as intended if it's going to get more CEOs to follow his example.
Bumping a salary is an ongoing expense and commitment, and it has several serious long-term consequences. You can buy 900k in publicity outright and be done or 900k in publicity by bumping salaries and have an ongoing commitment with very substantial HR and tax implications. They'd have to extract a lot more publicity than they could've gotten by paying a PR firm a million dollars to make it worthwhile. I doubt that's happened.
well, for a storry, covered in times, buzzfeed, cnn, herald, huffingtonpost, vox.. countles other, and even on the christianpost, i guess its not that surprising.
this is my second time seeing it, and i still dont remember the company name... soooo maybe not
That's because no one is mentioning the company name -- it's just nameless CEO gives nameless employees more money. The company is Gravity Payments.