It happens, but it's rare. The really huge success stories typically involve both a product that tends to sell itself and a good and clever marketing apparatus that helps to prime the pump and widen the funnel. Problem is that the world is big and noisy. Even if your product kicks serious butt, nobody will hear about it if you don't tell them. Such products also typically don't materialize out of nothing. Typically they get early customers who provide feedback to make them better until they hit some threshold of product/market fit and take off like crazy.
Product is primary. All the marketing in the world can't help a product that nobody wants... At least not for very long. Sometimes gimmicky marketing can create a flash in the pan.
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It happens, but it's rare. The really huge success stories typically involve both a product that tends to sell itself and a good and clever marketing apparatus that helps to prime the pump and widen the funnel. Problem is that the world is big and noisy. Even if your product kicks serious butt, nobody will hear about it if you don't tell them. Such products also typically don't materialize out of nothing. Typically they get early customers who provide feedback to make them better until they hit some threshold of product/market fit and take off like crazy.
Product is primary. All the marketing in the world can't help a product that nobody wants... At least not for very long. Sometimes gimmicky marketing can create a flash in the pan.