If the product is really great people will use it but good marketing takes that effect and amplifies it. Marketing is about telling a story and creating a sense of values, benefits and identity around the product. If people don't _try_ your product it doesn't matter how good it is. If people don't _care_ about your product they might well use it all the time but never tell anyone.
I'll leave you with two quotes, the first is uplifting and the second a bit of an eye-opener:
"Product is the value, marketing is a multiplier."
"Nothing Kills A Bad Product Faster Than Good Advertising"
I agree with you that good advertising will go long ways. But what about bad marketing? Isn't it so easy to market badly and end up losing any originality?
I've seen so many cases where marketing turned me off leaving no chance for considering the product.
This is true as well, I think the most common mistake I see marketers make is _over_ marketing. You shouldn't have to fabricate a clear message, the product really should speak for itself. Just present an idea and solution in a unique way.
Here's another saying, "The number of ideas to use in an ad should be odd - and three's too many."
Comments
If the product is really great people will use it but good marketing takes that effect and amplifies it. Marketing is about telling a story and creating a sense of values, benefits and identity around the product. If people don't _try_ your product it doesn't matter how good it is. If people don't _care_ about your product they might well use it all the time but never tell anyone.
I'll leave you with two quotes, the first is uplifting and the second a bit of an eye-opener:
"Product is the value, marketing is a multiplier."
"Nothing Kills A Bad Product Faster Than Good Advertising"
I agree with you that good advertising will go long ways. But what about bad marketing? Isn't it so easy to market badly and end up losing any originality?
I've seen so many cases where marketing turned me off leaving no chance for considering the product.
And it's so hard to advertise well.
This is true as well, I think the most common mistake I see marketers make is _over_ marketing. You shouldn't have to fabricate a clear message, the product really should speak for itself. Just present an idea and solution in a unique way.
Here's another saying, "The number of ideas to use in an ad should be odd - and three's too many."