Don’t forget that for some businesses, ticket revenue is just one stream, and they’re trying to maximize total revenue, over a very long term.

For example, if you take a sports business and raise ticket prices to a certain level, you will end up with businesses using it to schmooze. Families stop attending. You lose toy sales. Nobody buys bedding sets with the team logos.

And then one day, there’s a new hot place to schmooze, the businesses leave, and you’ve got nothing, because there aren’t any adults with fond memories of coming to games as a kid.