As with anything, it's been challenging for some and rather easy for others. Our success so far is partially due to the fact that we have existing relationships with a ton of landlords. They know we send them leads and already trust our brand.
Most landlords in our markets don't use much software. We're primarily renter-focused, starting with lightweight tools focused on helping smaller property managers. Again, our existing relationships and the fact that we're already generating a significant percentage of their leads really help our ability to get property managers on board.
Comments
Congrats on the launch!
Has it been challenging to get landlords to agree to a common rental application?
What's the plan to differentiate from companies like cozy.co in the application/leases/rent-payment space?
Thanks!
As with anything, it's been challenging for some and rather easy for others. Our success so far is partially due to the fact that we have existing relationships with a ton of landlords. They know we send them leads and already trust our brand.
Most landlords in our markets don't use much software. We're primarily renter-focused, starting with lightweight tools focused on helping smaller property managers. Again, our existing relationships and the fact that we're already generating a significant percentage of their leads really help our ability to get property managers on board.