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and launch when you feel the time is right, not just early because everyone says to launch early

There's so much thing from 37signals that are applied blindly by "startups" : subdomains (mycompany.theapp.com), launching too early, having a name that is [random_number][random_word]. They have good ideas but sometimes, it may not be good for you...

subdomains (mycompany.theapp.com)

that's hardly a 37signals "thing" and makes sense in a lot of products.

if i remember correctly, livejournal moved users from livejournal.com/user to user.livejournal.com many years ago for security reasons due to some cookie issue with a certain browser. moving to subdomains allowed them to set per-host cookies.

Talking about 37signals it is not exactly random number and random word: http://37signals.com/33

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