Comment on The Law of Shitty ClickthroughsComments−owly11yHow does this account for ad blocking usage? I'd bet the rise of ad blocking SW correlates with the drop too.−fsaintjacques11yI'd say the opposite, ad block correlates with higher CTR since you don't load the ad.−panopticon11yThat would depend on the ad blocking implementation. Some only hide the elements instead of preventing them from loading.
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How does this account for ad blocking usage? I'd bet the rise of ad blocking SW correlates with the drop too.
I'd say the opposite, ad block correlates with higher CTR since you don't load the ad.
That would depend on the ad blocking implementation. Some only hide the elements instead of preventing them from loading.