I found it amusing that an article on this topic has a newsletter signup dialog appear immediately upon scrolling down. I'm sure the effectiveness of such a technique follows the same kind of curve as the other techniques discussed in the article.
Commenting for this exact reason. If not for this article pointing out this behaviour I'd have never noticed that I automatically closed it off. Didn't even read what it wanted me to do
No doubt the next iteration is to change the functionality so that the 'x' does something other than close the window, but we'll all learn to avoid that too
If it's not immediately apparent to me how to close it I get out dev tools and start slapping "display: none;" on things. If that takes more than 30 seconds I just give up and close the tab...
I wanted to say exactly this. The re-discovered holy grail of newsletters, drip email and popups will decline pretty soon.
The usual argument pro drip-emails is: Emails will sit right there in your inbox, next to important other stuff. Now, since everybody does it, it sits right next to a thousand other newsletters. Just like with RSS readers a couple years ago.
Also as amusing, until I looked at the heat graphs, I didn't notice the tiny AppSumo advertisement in the right hand margin. Chen is right, we are pattern recognition machines. I've literally taught myself to ignore ads!
It's a marketing technique that currently enjoys good conversion. What I'm thankful for is that it did not pop up over the content upon pageload. Worst thing ever.
Comments
I found it amusing that an article on this topic has a newsletter signup dialog appear immediately upon scrolling down. I'm sure the effectiveness of such a technique follows the same kind of curve as the other techniques discussed in the article.
Commenting for this exact reason. If not for this article pointing out this behaviour I'd have never noticed that I automatically closed it off. Didn't even read what it wanted me to do
No doubt the next iteration is to change the functionality so that the 'x' does something other than close the window, but we'll all learn to avoid that too
You mean you haven't seen the ads where you have to mouse over the X to select "Close?"
I feel dirty having to look at the ad for the 3 seconds it takes me to figure this out.
If it's not immediately apparent to me how to close it I get out dev tools and start slapping "display: none;" on things. If that takes more than 30 seconds I just give up and close the tab...
I wanted to say exactly this. The re-discovered holy grail of newsletters, drip email and popups will decline pretty soon.
The usual argument pro drip-emails is: Emails will sit right there in your inbox, next to important other stuff. Now, since everybody does it, it sits right next to a thousand other newsletters. Just like with RSS readers a couple years ago.
Also as amusing, until I looked at the heat graphs, I didn't notice the tiny AppSumo advertisement in the right hand margin. Chen is right, we are pattern recognition machines. I've literally taught myself to ignore ads!
Heh. I made it a point to do so for myself. :)
It's a marketing technique that currently enjoys good conversion. What I'm thankful for is that it did not pop up over the content upon pageload. Worst thing ever.
LIGHTBOXES AAAAAAAA
I'm not seeing so many lightboxes these days. This is a blessed thing indeed.