Comment on Call To Action; You need to have me at hello.parentComments−teej16yMy favorite data-driven decision: one company I worked at ran a contest for the best-converting copy for the homepage. The secretary came in first place, the marketing guy came in last.−paraschopra16yIs that study documented? Looks interesting..−teej16yThe marketing guy ran the study, so he made sure that the results beyond 1st place were quickly buried.
Comments
My favorite data-driven decision: one company I worked at ran a contest for the best-converting copy for the homepage. The secretary came in first place, the marketing guy came in last.
Is that study documented? Looks interesting..
The marketing guy ran the study, so he made sure that the results beyond 1st place were quickly buried.