Minor hacks which can improve conversion rates for Zumbox:
* Lady is facing away from the signup form which focuses visitor attention away from the form. Signup conversions can probably increase if she were facing towards the form
* More details on how the service works below the fold can actually help. I think the page doesn't do a good job in convincing people who are there to learn about the service. It stresses too much on conversions.
* Having "Totally secure" and "Privacy Protected" in bold large font just next to convert button can help.
They ask personal and potentially sensitive info right on the homepage, better convince visitor that it is worth it and his data is safe.
Of course, all my suggestions can be split test :)
Comments
Minor hacks which can improve conversion rates for Zumbox:
* Lady is facing away from the signup form which focuses visitor attention away from the form. Signup conversions can probably increase if she were facing towards the form
* More details on how the service works below the fold can actually help. I think the page doesn't do a good job in convincing people who are there to learn about the service. It stresses too much on conversions.
* Having "Totally secure" and "Privacy Protected" in bold large font just next to convert button can help.
They ask personal and potentially sensitive info right on the homepage, better convince visitor that it is worth it and his data is safe.
Of course, all my suggestions can be split test :)