I think advertisers can price based only on keywords from current search and maybe some demographics. But Google has more data that would be interesting to insurance guys and worth money. Not sure it's implemented currently , but probably in the plans ahead.
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Isn't that already priced into the CPCs for the insurance category?
I think advertisers can price based only on keywords from current search and maybe some demographics. But Google has more data that would be interesting to insurance guys and worth money. Not sure it's implemented currently , but probably in the plans ahead.