I would add that Pebble gave away a ton of free Pebbles to universities[1]. This boosted their app production, and made them super popular. Everyone on my campus was like, "awesome, you got a pebble!" it made something to be desired, and makes you stand out as a CS or ECE major.

I know I am purchasing a Pebble because I was so impressed by the free one they gave me.

[1] https://blog.getpebble.com/2013/12/16/pebbling-schools-in-th...