Actually, most of what you said is incorrect. As of not that long ago Samsung (Apple's biggest competitor in mobile) is still Apple's largest LCD supplier.
Furthermore, Apple has a ton of competition on both the mobile front (from the Android ecosystem) the computer front (from the Windows ecosystem) and the entertainment front (Spotify for iTunes, ChromeCast for AppleTV etc).
There is a TON of competition in the market, but Apple just crushes everyone on marketing.
I don't understand the downvotes to your comment. It is overly simplistic to say that Apple's success is merely due to marketing. As you pointed out, Samsung spends more on marketing (not sure if it is multiples more).
About 6 years ago I switched to Apple for computing needs and now I almost never buy non-Apple products when there is an equivalent Apple product. I trust their build quality and trust the decisions they've made with regard to memory, disk space, etc. Unless they start cutting corners I'm going to be a lifelong Apple person.
I recently bought the Microsoft Band and it feels like a Microsoft product. The build quality is not good. The band does not fit well on my wrist. I'm right in the middle between two sizes. The software quality is not good and I got anomalous results. I'm guessing the Apple Watch will be better and give better results.
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Actually, most of what you said is incorrect. As of not that long ago Samsung (Apple's biggest competitor in mobile) is still Apple's largest LCD supplier.
Furthermore, Apple has a ton of competition on both the mobile front (from the Android ecosystem) the computer front (from the Windows ecosystem) and the entertainment front (Spotify for iTunes, ChromeCast for AppleTV etc).
There is a TON of competition in the market, but Apple just crushes everyone on marketing.
It is not marketing, it is build quality and trust. Samsung spends multiples of Apple on marketing.
I don't understand the downvotes to your comment. It is overly simplistic to say that Apple's success is merely due to marketing. As you pointed out, Samsung spends more on marketing (not sure if it is multiples more).
About 6 years ago I switched to Apple for computing needs and now I almost never buy non-Apple products when there is an equivalent Apple product. I trust their build quality and trust the decisions they've made with regard to memory, disk space, etc. Unless they start cutting corners I'm going to be a lifelong Apple person.
I recently bought the Microsoft Band and it feels like a Microsoft product. The build quality is not good. The band does not fit well on my wrist. I'm right in the middle between two sizes. The software quality is not good and I got anomalous results. I'm guessing the Apple Watch will be better and give better results.
Spending does note equate to success. Samsung Series 9 laptops are built as well or better than any Macbook. And Samsung is well-respected.
The bottom line is Apple is very, VERY good at marketing their platform, and much of that marketing stems from the massive fan base they have.
Calling it build quality and trust assumes we consumers are very smart buyers. That's establishing apps not in evidence.