Google Analytics is really designed for, and works well for, _websites_. If your startup is a website, as opposed to an app or service which happens to be on the web, then it's a good option.
For our web app, we use Mixpanel, along with tracking events into our own database. This allows you to track custom events for the things that matter in your app - think 'someone added something to the cart' or 'someone clicked the reply button', not 'someone visited this page'.
Yes, google analytics does let you track custom events, but it's extremely limited compared to mixpanel which lets you attach a properties object with as many custom properties as you like to each event, and then do retroactive analysis on them instantly.
Comments
Google Analytics is really designed for, and works well for, _websites_. If your startup is a website, as opposed to an app or service which happens to be on the web, then it's a good option.
For our web app, we use Mixpanel, along with tracking events into our own database. This allows you to track custom events for the things that matter in your app - think 'someone added something to the cart' or 'someone clicked the reply button', not 'someone visited this page'.
Yes, google analytics does let you track custom events, but it's extremely limited compared to mixpanel which lets you attach a properties object with as many custom properties as you like to each event, and then do retroactive analysis on them instantly.