What drives me nuts about Google Analytics is their foot-dragging on mobile.
Despite the mobile version of Google Analytics, trying to do anything meaningful, like analyse app retention, it's a huge pain.
All the newer players to mobile analytics, like Flury or Localytics, have this stuff nailed but Google Analytics leaves you with out-dated, web-oriented reports like the "New vs. Returning" and "Loyalty" and generally prefers to push you towards looking at sessions instead of actually understanding what your users are doing.
I haven't explored the current functionality for mobile apps, but we're currently working multi-funnel analysis and it's a complete nightmare given that most purchases journeys happen across more than one device. And that's with GA Premium..
Comments
What drives me nuts about Google Analytics is their foot-dragging on mobile.
Despite the mobile version of Google Analytics, trying to do anything meaningful, like analyse app retention, it's a huge pain.
All the newer players to mobile analytics, like Flury or Localytics, have this stuff nailed but Google Analytics leaves you with out-dated, web-oriented reports like the "New vs. Returning" and "Loyalty" and generally prefers to push you towards looking at sessions instead of actually understanding what your users are doing.
OK time to stop here before I start to rant...
I haven't explored the current functionality for mobile apps, but we're currently working multi-funnel analysis and it's a complete nightmare given that most purchases journeys happen across more than one device. And that's with GA Premium..
- Simon