Misleading title: The woman owns a company, the revenue of which is almost $1M. She has 15 employees, and takes home $55k/year. But that doesn't sound nearly as interesting...
Another note: The article mentions that a lot of the hand-knitted items are purchased from India, where final trims and buttons are added on in the US, so they can claim that they were made by their team in California. Looking at the shop, too, I can't see any mention of Indian outsourcing. E tu, Etsy!?
I agree the title is written for clicks not accuracy, but the interesting bit for me was that Etsy could be a $1M channel for this business. It doesn't look like they have any other way to sell.
That Etsy supports such volumes is useful to know. I continue to wonder if Tindie (which unfortunately is really really close to Tinder) will achieve that level of sell through for single entities.
Comments
Misleading title: The woman owns a company, the revenue of which is almost $1M. She has 15 employees, and takes home $55k/year. But that doesn't sound nearly as interesting...
Another note: The article mentions that a lot of the hand-knitted items are purchased from India, where final trims and buttons are added on in the US, so they can claim that they were made by their team in California. Looking at the shop, too, I can't see any mention of Indian outsourcing. E tu, Etsy!?
I agree the title is written for clicks not accuracy, but the interesting bit for me was that Etsy could be a $1M channel for this business. It doesn't look like they have any other way to sell.
That Etsy supports such volumes is useful to know. I continue to wonder if Tindie (which unfortunately is really really close to Tinder) will achieve that level of sell through for single entities.
That's funny, because the goal of Tinder too is to achieve a high level of sell through for single entities :)
By units sold, most of Etsy's "unique" products are mass produced