I've got a major disconnect with the "facts" at the beginning of this article:
Super Bowl ad spots are expensive —
ranging from $20M to $135M.
...
The cost refers specifically to the
Super Bowl ad spot, and not to production
of the commercial.
But Wikipedia[1] (and countless other links e.g.[2]) claim that a 30 second commercial cost about $4.5 million for the most recent Super Bowl.
So how does an ad cost $135 million? Did I sleep thru a 15 minute ad? The numbers just don't add up. (pun intended)
Wow, bank error in your favor. It looks like we had everything inflated by 10X. Appreciate you pointing this out and surprised no one else caught this including us. We're updating the post to reflect and will throw a mention in there.
Comments
I've got a major disconnect with the "facts" at the beginning of this article:
But Wikipedia[1] (and countless other links e.g.[2]) claim that a 30 second commercial cost about $4.5 million for the most recent Super Bowl.So how does an ad cost $135 million? Did I sleep thru a 15 minute ad? The numbers just don't add up. (pun intended)
[1] http://en.wikipedia.org/wiki/Super_Bowl_advertising [2] http://www.forbes.com/sites/onmarketing/2014/01/29/yes-a-sup...
Wow, bank error in your favor. It looks like we had everything inflated by 10X. Appreciate you pointing this out and surprised no one else caught this including us. We're updating the post to reflect and will throw a mention in there.
You still have to create the ad, and it can be a campaign which may cost a lot of money.