I'm not sure how well this metric works for Supercell and Clash of Clans. I sometimes play that game, and I can tell you that during the Superbowl, there was an in-app notification sent to all it's players to watch the youtube ad, which greatly increases the number of views of the ad beyond what the other company ads could do.
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I'm not sure how well this metric works for Supercell and Clash of Clans. I sometimes play that game, and I can tell you that during the Superbowl, there was an in-app notification sent to all it's players to watch the youtube ad, which greatly increases the number of views of the ad beyond what the other company ads could do.
Mobile platforms really need a way to report spam. Notifications to watch an ad should get apps removed from the push notification system.
Yea, that surprised us that Clash of Clans was #1, but figured it was something to do with it being a mobile product. #2 is Budweiser though.
I wonder if that's even a part of Embedly's data set. Is Clash of Clans using Embedly?