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Yup, agreed completely on all counts.

I think Drew's advice is a sort of last-ditch, "you shouldn't have to be asking this, but if you're asking... these are probably your best shots..." sorta POV. Cofounders should have deep friendships and a lot of common understanding, etc.

I'm not qualified to talk about technical cofounders or freelancers, but as a writer/marketer I can tell you that a freelance marketer, however good, will never CARE about your product the way a founding team member will. And I'm guessing building a product is even more complex (it is to my eyes, at least) and hard to do justice to with freelancers.

It could work for say, gimmicky little games that make a surprising amount of money on the side (I have a friend who commissioned freelancers to build him a sort of spot-the-difference game, and he continues to make residual income on it), but it definitely won't work if you're trying to build a "Big Serious Product". In my opinion!

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