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Comment on Demystifying SEO with experiments

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Is there a chance that a site as large as Pinterest might have their search rankings dominated by some hand picked value rather than the many other factors that might affect a typical site?

The time to index is certainly dependent on their size, but I don't see how this sort of a/b tests on SEO wouldn't work on other sites.

The sample size of pages they have to play with, and the fact that they get indexed within a couple of days does make it all the more viable though.

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