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Comment on Demystifying SEO with experiments

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Good to see AB testing applied to SEO instead of just UX changes. The tl;dr version:

A/B testing is:

  bucket(hash(experiment, user identifier))
A/B testing for SEO is:
  bucket(hash(experiment, url))
bucket(hash(experiment, url))

Unfortunately it often seems to be per domain, and not per url. And then you have to factor in backlinks...

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