Given their maker/taker fee setup, they clearly are trying to attract liquidity providers, who definitely want to be able trade algorithmically.
But, other technical choices make it clear that they are not targeting existing HFT firms. For instance, cloud based virtualized servers are unacceptable for HFT firms. Not being located at one of the "major" exchange data centers is a problem for most firms as well. Finally, building an http/json based proprietary api instead of a standards based one or a proprietary binary format is a clear signal that they are not targeting existing HFT firms.
Comments
Given their maker/taker fee setup, they clearly are trying to attract liquidity providers, who definitely want to be able trade algorithmically.
But, other technical choices make it clear that they are not targeting existing HFT firms. For instance, cloud based virtualized servers are unacceptable for HFT firms. Not being located at one of the "major" exchange data centers is a problem for most firms as well. Finally, building an http/json based proprietary api instead of a standards based one or a proprietary binary format is a clear signal that they are not targeting existing HFT firms.