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Comment on Mob Rule: How Users Took Over Twitterparent

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Only two percent of all tweets contain the word Twitter. The trend is actually going down if you can see the six-month view.

http://trendistic.com/twitter

Add in the word 'tweet' and 'retweet' and you're sitting at around 3% of all tweets (give or take). For reference, this is about 5-10 times higher than any other common term I checked (facebook, google, internet, car, obama, etc.) For futher reference, the words 'work' and 'new' both come in around the same amount (3-4%)

Yes, but look at how the word "tweet" is used. Calling it self-referential is a bit of a stretch, it just means "message" within twitter.

Better, it's like saying "FWD" in email. It's just meta-data.

It's a silly test to begin with. It doesn't take into account shortened URLs which are a big part of the Twitter discussion. It can't take into account phrases like "Democratization of News" or "New Media". It doesn't even take into account stemming ("tweeet" has a dramatically different graph than "tweeting")

It just doesn't prove a thing

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