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Comment on World of Goo Pay-What-You-Want Sale Results

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So I've been thinking about this as a business model recently.

What do you think would happen if you had a some sort of enterprise software that you charged whatever the company wanted to pay for, but you made it very clear that support and feature requests would be prioritized by the amount the company paid for it?

(For the purpose of this thought experiment, let's say the software was very well regarded and actually had a viable customer base.)

Do you think that the amount companies paid would near 0, or do you think you'd be able to find a good pricing level by doing this?

I guess many users would pay $0 just so they can skip going through their internal procurement process. (Which in some places can be a hassle when buying software at any non-zero price.)

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