I would argue that page titles are less important (and less looked at) for the page currently displayed, but as soon as tabs come into play they become immensely important. Titles are then the only way to identify the pages (plus, much of the time, favicons).
And in that context I also do not agree with the suggestion in the article. Displaying only on which page you are currently will be good enough much of the time but not always. Finding a (short!) way of denoting which website you are on seems sensible to me.
Now, honestly, this doesn’t apply to the page he mentions. You could indeed cut the BBC out. “Doctor Who” becomes the important information – but that identifier should definitely be preserved. Now, having titles like “Contact” or “<Title of Article>” – that would be a bad idea.
Comments
I would argue that page titles are less important (and less looked at) for the page currently displayed, but as soon as tabs come into play they become immensely important. Titles are then the only way to identify the pages (plus, much of the time, favicons).
And in that context I also do not agree with the suggestion in the article. Displaying only on which page you are currently will be good enough much of the time but not always. Finding a (short!) way of denoting which website you are on seems sensible to me.
Now, honestly, this doesn’t apply to the page he mentions. You could indeed cut the BBC out. “Doctor Who” becomes the important information – but that identifier should definitely be preserved. Now, having titles like “Contact” or “<Title of Article>” – that would be a bad idea.