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Comment on Going Beyond “Make Something People Want”

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I have a simpler heuristic to get to success I think is to build something that YOU wand and YOU would pay for. Then charge what you would be willing to pay.

Unless you have a boatload of empathy or you spend a lot of time living with and solving other people's problems, you are going to waste a lot of time on these kind of silly frameworks for trying to find the perfect idea.

Yet, you are one of many billion people on the planet who buy things. So, it is highly unlikely that what you want is totally unique. Also, the only person you can truly empathize with is yourself. You know what you want and you like better than anyone else.

Build for yourself. Sell what you would buy. If you wouldn't pay what you are trying to charge, then you are probably in the wrong business.

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