Here are a few things which come to mind when looking at your pricing:
* Your pro package is too cheap. If you're in the DevOps market space, I'm willing to bet that 99.99% of your potential customers would be as willing to spend $10 per month as $1 per month. If you can demonstrate a savings of one man-hour of labor per month, you could probably charge $100/month without too much difficulty.
* Your pro package is too expensive. As a recent guest to your site, the free and the pro plans look very similar in terms of benefits. Why should I go to the trouble of whipping out a credit card when I can be lazy and just use the free plan that looks almost as good? My guess is that you have a bunch of freeloaders who will never convert to paid either because they are cheap or they don't need any additional service.
* It's not clear what the benefit of your system is to your users. On the front page of your site, you should have a clear explanation of how a customer's life would be better if they gave money to you. You're assuming that your entire audience not only knows what IFTTT is, but you're also creating a dependency on IFTTT to explain the benefits of your own product.
As a first shot, I'd try to think of the types of users who would benefit from using your product.
You could tier by many different characteristics - response time, monitors, types of reactions, monitoring intervals - even access to https. If you can break down your potential customer groups by willingness and ability to pay, you'll have a better idea as to which characteristic(s) should change from tier to tier.
Thats good advice though one part confused me. Are you saying our pro package is too cheap or too expensive?
Right now the main difference between our pro and free accounts is the number of monitors available. With free you can only have 2 whereas with pro there is no limit except that each monitor costs.
Comments
Here are a few things which come to mind when looking at your pricing:
* Your pro package is too cheap. If you're in the DevOps market space, I'm willing to bet that 99.99% of your potential customers would be as willing to spend $10 per month as $1 per month. If you can demonstrate a savings of one man-hour of labor per month, you could probably charge $100/month without too much difficulty. * Your pro package is too expensive. As a recent guest to your site, the free and the pro plans look very similar in terms of benefits. Why should I go to the trouble of whipping out a credit card when I can be lazy and just use the free plan that looks almost as good? My guess is that you have a bunch of freeloaders who will never convert to paid either because they are cheap or they don't need any additional service. * It's not clear what the benefit of your system is to your users. On the front page of your site, you should have a clear explanation of how a customer's life would be better if they gave money to you. You're assuming that your entire audience not only knows what IFTTT is, but you're also creating a dependency on IFTTT to explain the benefits of your own product.
As a first shot, I'd try to think of the types of users who would benefit from using your product.
You could tier by many different characteristics - response time, monitors, types of reactions, monitoring intervals - even access to https. If you can break down your potential customer groups by willingness and ability to pay, you'll have a better idea as to which characteristic(s) should change from tier to tier.
I have a free chapter up on customer value that you might help - http://taprun.com/pricing
Thats good advice though one part confused me. Are you saying our pro package is too cheap or too expensive?
Right now the main difference between our pro and free accounts is the number of monitors available. With free you can only have 2 whereas with pro there is no limit except that each monitor costs.