This is why you teach yourself to have a distinct writing style. It gives you the personality and the privacy.

When I launched a site in February with a friend, we got a lot of email feedback complimenting us directly for our About page, which had snippets like "Rory is pretty much certainly a douche" strewn about it. We also asked for feedback haiku, and received so much we couldn't post all of it online. All that without a single personal tidbit about either of us.