I'm incredibly curious about how they're planning on monetizing, considering that that recent stab at pushing micropayments was a major flop. Ads that aren't full-fledged 'snaps' (and don't feel spontaneous) seem like a sure way of pissing off their userbase. Stories seem like an effort to push for fb's ads strategies, but whether this will pick up and become a real competitor is questionable.
Props to them for not getting acquired though, and pushing on.
It doesnt matter. As forrest pointed out, users are king, monetization can be delayed to infinity as long as someone with billions of dollars wants said users. Snapchat is far more engaging with younger users than fb, and fb is valued over 100 mmm. As I said awhile ago, rock on, Spiegel and Murphy.
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I'm incredibly curious about how they're planning on monetizing, considering that that recent stab at pushing micropayments was a major flop. Ads that aren't full-fledged 'snaps' (and don't feel spontaneous) seem like a sure way of pissing off their userbase. Stories seem like an effort to push for fb's ads strategies, but whether this will pick up and become a real competitor is questionable.
Props to them for not getting acquired though, and pushing on.
It doesnt matter. As forrest pointed out, users are king, monetization can be delayed to infinity as long as someone with billions of dollars wants said users. Snapchat is far more engaging with younger users than fb, and fb is valued over 100 mmm. As I said awhile ago, rock on, Spiegel and Murphy.
Yeah, but Facebook is valued that much because it actually makes a lot of money right?
Has Snapchat made a dollar?
they have just got 485M - sounds like a successful monetization to me :)
Isn't that bubble logic?
I'm curious, can you point to some numbers regarding micropayments in Snapchat being a flop?