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Comment on The Gervais Principle, or The Office According to "The Office"parent

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Yes unfortunately this is the chasm that all of us have to jump. I've had a hard time reconciling this BUT I think there are a lot of ways that you can create a work environment which measures individual performance well enough to compensate appropriately. Of course this will require each employee to be able to do more than just one role and will need them to be involved in sales as well. Another way to get past this "mental block" is to let your employees do something they really love and build your business around it. Ie like Patagnoia which lets people take off a whole season to go surf.

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