I agree with this as I had the same experience. Somehow the use of black-and-white photography with a single colour text highlight helps to focus on the story, piece by piece. Also the placing of text in a semi-transparent magenta box right in the middle of the screen, rather than to the side as one might expect in a magazine. All works really well. I'm also a fan of the side-scrolling aspect. Somehow that has more of a linear time dimension to it than vertical scrolling.